Is pharmaceutical detailing informative? Evidence from contraindicated drug prescriptions
نویسندگان
چکیده
منابع مشابه
Is Advertising Informative? Evidence from Contraindicated Drug Prescriptions∗
Crestor, an important but controversial cholesterol-lowering drug, is contraindicated for use by senior and Asian patients. In this paper, we exploit this fact and a unique doctor-level prescription and advertising exposure data for statin drugs to examine the hypothesis of informative advertising. Our tests are based on the intuition that, if advertising is informative, it should lead to fewer...
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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A middle-aged, alcoholic, long term chronic pain patient, presented to his physician for medication management of his alcoholism. Vivitrol, an opiate receptor antagonist, used primarily in the management of alcohol dependence and opioid dependence, was administered to an opiatedependant patient. This action was determined by experts to be below the standard of care. The patient sustained a seve...
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ژورنال
عنوان ژورنال: Quantitative Marketing and Economics
سال: 2018
ISSN: 1570-7156,1573-711X
DOI: 10.1007/s11129-018-9206-4